In addition, if the placement of the products in all of your store branches is the same, then consumers also have expectations about the location of your store's products. It would be best to equate the planogram for all store branches so that consumers are more familiar with your store brand. For example, make sure the products have been arranged according to the planogram design, empty shelves have been refilled, and promotional materials are placed in the right places and are still of good quality. To achieve that goal, you also need to monitor the execution of the planogram on a daily basis. Therefore, to measure the performance of the planogram that you have designed, you need to perform an analysis starting from before, during, and after the planogram is implemented.Īnalysis before and after the planogram implementation will show whether the planogram design you have made is successful in making the consumer shopping experience more enjoyable and increasing sales. The purpose of using a planogram is not only to beautify your store but also to increase sales.

Fourth, tidy up the products with striking color packaging in a unique and creative position so that consumers stop and observe the existing products.Į-Book Strategies to Reduce Employee Turnover FREE Download > Monitor the impact of using a planogram.

place the staple products in the corners of the store so that consumers can walk through other products that are not on their shopping list of staples.

You can also place the product on the bottom shelf if it is intended for children.

place the bestsellers and special products that you want to increase the sales on the shelf at the same height as the adult's eye level.

The newest products should be on the consumer's right side when they enter the store.

position the newest products in front of the store, so that it is the first thing that consumers see.

There are several tips you can apply when planning a product layout by implementing a planogram. However, the product's placement must also be strategic to attract consumers' buying interest, making them explore the store and see the existing products, to stop and observe the products that were not originally on their shopping list. Planning the location of products in a store is not just about ensuring everything is adequate with the available space.

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